1,519,201
Passengers. +2.5% year-on-year. Aircraft movements: +5.2%.
THE IBIZA OBSERVATORY / DATA HUB
IBIZA TOURISM
STATISTICS
2026.
The season, measured in real time.
A continuously evolving record of Ibiza tourism in 2026: passenger traffic, tourist expenditure, hotel occupancy, hotel prices, source markets and emerging signals. Built from documented and traceable sources.
LAST UPDATED / 17 SEPTEMBER 2026
01 / 2026 AT A GLANCE
What the latest data says.
VALUECHANGEINDICATORSCOPE
6.778M+3.0%Ibiza Airport passengers, Jan–Aug 2026Ibiza only
1.519M+2.5%Ibiza Airport passengers, Aug 2026Ibiza only
€2.585B+7.5%Tourist expenditure, Jan–Jul 2026Pitiüses
€1,489+5.75%Average tourist spend, Jul 2026Pitiüses
€271≈ 2025Daily tourist spend, Jul 2026Pitiüses
92.06%−0.30 ppHotel occupancy, Aug 2026Ibiza only
86.21%+1.70 ppHotel occupancy, May–Aug 2026Ibiza only
€282+13.9%Average daily hotel rate, Jul 2026Pitiüses
Scope matters. Ibiza-only figures are labelled Ibiza. Published expenditure and hotel-rate figures covering Ibiza and Formentera are labelled Pitiüses. The two populations are not interchangeable.
02 / THE SIGNAL
Tourism demand has not disappeared. The structure underneath it is the question.
Ibiza Airport recorded 6,778,163 passengers from January through August 2026, up 3.0% year-on-year. August alone reached 1,519,201 passengers, up 2.5%. The headline signal is therefore continued demand — not a simple collapse.
€2.585B
Pitiüses tourist expenditure. +7.5% year-on-year.
03 / WHAT IS CHANGING
More spending. Higher hotel prices. A mixed local-business signal.
The available indicators do not form a single story. Tourist expenditure is rising, hotel rates are rising and airport traffic is rising. At the same time, August hotel occupancy in Ibiza was slightly below 2025, while the May–August cumulative occupancy remained above 2025. Local restaurant-sector reporting describes an irregular season and pressure on profitability.
That tension is precisely why the 2026 season remains under observation.
04 / PRIMARY & SECTOR SOURCES
Every number should have a trail.
We combine official statistics with clearly attributed sector evidence. We do not treat an observation, a reported perception and an official measurement as the same thing.
05 / QUESTIONS PEOPLE ASK
Ibiza tourism 2026, answered from the evidence.
How many passengers did Ibiza Airport receive in 2026?
Ibiza Airport handled 6,778,163 passengers between January and August 2026, 3.0% more than in the same period of 2025. August alone recorded 1,519,201 passengers.
Is tourism increasing or decreasing in Ibiza in 2026?
The available indicators do not point to a simple decline in tourism demand. Ibiza Airport passenger traffic increased 3.0% year-on-year through August, while hotel occupancy in Ibiza was 86.21% for May–August, up 1.70 percentage points from 2025. Other indicators, including hotel nights and sector sentiment, show a more mixed picture.
How much do tourists spend in Ibiza in 2026?
The latest published expenditure figure used here covers the Pitiüses, Ibiza and Formentera together. Tourist expenditure reached €2.585 billion from January to July 2026, up 7.5% year-on-year. In July, average spend per tourist was €1,489.
Are Ibiza hotels more expensive in 2026?
The latest published Pitiüses figure shows an average daily hotel rate of €282 in July 2026, 13.9% higher than July 2025. Five-star hotels averaged €585 per day, according to the reported IBESTAT data.
What are the main tourist markets for Ibiza in 2026?
In August 2026, the largest international passenger markets at Ibiza Airport were the United Kingdom, Italy, Germany, France and the Netherlands. The airport recorded 347,745 UK passengers and 230,832 Italian passengers that month.
Where is the tourist euro going in Ibiza?
That is an open research question rather than an established conclusion. The Ibiza Observatory is testing whether rising aggregate tourist spending is becoming more concentrated across accommodation, mobility, food, experiences, nightlife and retail.
THE OBSERVATORY / OBSERVATION 0001
The numbers tell us what happened. Observation asks what happened underneath.
Read the first editorial observation from the Ibiza 2026 season: the tourist is still coming. But the tourist may be changing.
READ OBSERVATION 0001 →